• Assistant Sales Manager is required to interact with customers for most part of his/her day and so good communication skills are a must.
• He/she must be able to plan the number of fresh/follow-up calls he/she has to do in order to meet targets.
• The job also requires good selling and persuading skills and also a thorough understanding of the company's offerings.

The major skills and competencies that employers look for are:

1. Good spoken and written language skills.
2. Ability to plan and execute.
3. Ability to persuade and negotiate.
4. Ability to work under stress.
5. Ability to work as a team.