• Contribute in the Marketing Planning Process for the assigned services and/ or functional areas by collecting and researching; end-user requirements (specialty doctors), the profile of the targeted segment, and corporate objectives
• Develop and proposing time specific campaigns and activities by considering; program budgeting, resource requirement, media plan, campaign timelines and time cycle, identification and involvement of all the stakeholders (clinical areas, vendors, etc.)
• Work in close coordination with In-house and external design resources to execute the design deliverables
• Execute the assigned events (healthcare educational programs & CMEs, etc.) within and outside the SIH premises
• Explore potential partnerships with external organizations to further showcase Shifa’s service lines and to achieve the overall departmental objectives
• Lead the hospital’s outreach clinic campaigns in peripheries & nationwide
• Initiate programs with the objective to strengthen the relationship with external physicians to develop a consistent referral channel
• Visit surrounding territories to engage referring physicians to collect market feedback and build strong referral channels for the hospital
• In-depth knowledge of referring physician’s profile & update database when required

Skills:

• Self-Driven and an Initiator
• Strong Interpersonal Skills
• Grasp on Essential Marketing tools
• Knowledge of key marketing concepts, self-management skills