• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Analyzing market trends and preparing forecasts.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Overseeing branding, advertising, and promotional campaigns.
• Promoting our brand at trade shows and major industry-related events.
• Lead creative development to motivate the target audience to “take action.”
• Oversee new and ongoing marketing and advertising activities.
• Keeping informed of marketing strategies and trends.
• Collaborates participates and coordinates promotional activities or trade shows.
• Analyzes and evaluates financial aspects of product development.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Manage and deal with Marketing agencies to create brand promotions and activities.
• Other tasks assigned by the line manager.

Knowledge, Skills, and Abilities:

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills.
• Up to date with the latest trends and marketing best practices.