We are seeking a results-driven Performance Marketer (Remote Job) to manage and optimize paid advertising campaigns, with a strong emphasis on Google Ads and social media platforms. The ideal candidate has deep experience in lead generation, conversion optimization, and ROI-driven strategy execution.

Key Responsibilities:

Google Ads (Primary Focus):

• Plan, execute, and manage high-converting campaigns on Google Search, Display, YouTube, and Performance Max.

• Conduct keyword research, audience segmentation, and A/B testing to maximize performance.

• Monitor and optimize campaign performance in real time to meet CPA, ROAS, and lead generation goals.

• Collaborate with design/content teams to develop compelling ad creatives and landing pages.

• Provide regular performance reports and actionable insights using Google Analytics, Tag Manager, and Looker Studio (Data Studio).

Social Media Ads (Secondary Focus):

• Manage paid campaigns on Facebook, Instagram, LinkedIn, and TikTok Ads.

• Build custom audiences, retargeting funnels, and conversion-optimized ads.

• Monitor ad performance and adjust bids, creatives, and targeting for improved outcomes.

• Coordinate with content and design teams for high-impact creatives.

Required Skills & Qualifications:

• Proven experience managing Google Ads with a strong track record of ROI and lead generation.

• Solid hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and other paid social platforms.

• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup.

• Data-driven mindset with strong analytical and reporting skills.

• Excellent time management, communication, and collaboration abilities.